As I promised, this post covers my experience with the New England Farmer’s Conference in Sturbridge, MA this last week. This was the first year for this event and it was well attended. Many small farm farmers packed into several auditoriums and theaters to listen to topics such as how to grow for and market to the public schools in Massachusetts, how to build an effective marketing plan, how to build and project the “story” about your family farm so that people will feel attracted to it and your produce/products, etc.
In addition to these presentations there was a large convention floor filled with the trade show attendees. Makers of boxes and crates and bags for PYO fruit were next to specialty food producers offering samples of their delicious products.
The attendees were very well fed with sumptuous lunch buffets on both days. On the second day, selected foods from trade show exhibitors were showcased in the buffet.
Northeast Family Farms
One exhibitor that was quite popular was Northeast Family Farms, a brand of Dole and Bailey. (Top image shows some of their meat) They, by far, had the most compelling story for the average foodie of today. I spoke with Laura Sapienza-Grabski of Dole and Baily, a 137 year old New England purveyor that had butcher stalls in Faneuil Hall, Boston, in the mid 1800s selling artisanal farm raised Vermont lamb. In fact, if you look up on the columns of Faneuil Hall, you will find the name Dole and Bailey inscribed in the facade.
Laura was quite enthusiastic about their support for local ranchers and farmers as well as the attention to detail around how farmers and slaughterhouses treat their artisanal meats and seafoods. The effort it takes to find the farmers who are dedicated to sustainable practices, the ethical and organically correct methods for harvest/slaughter, and the presentation/positioning of this product in a marketplace saturated by faux USDA organic labeled foods is daunting. Its something I absolutely applaud, appreciate, and want to support.
Once you step beyond the very few choices of “natural” or “organic” meats in the big-box grocery stores, you quickly realize that what is billed as organic or natural (add your favorite euphemism) may not be in fact what you THINK it is. If you are an “ethical” buyer, you may be buying food that you think is grown humanely when in fact, it is not. If you are a “quality grown and processed” buyer, you are very likely misled. Government regulated organic labeling is pretty much worthless and regulation of self-labeling regarding ethical practices is likely less than exact (thank the current administration).
Dole and Bailey strives to inspect and authenticate each part of the production process, including using organic certified slaughterhouses, something that can be difficult to find. I understand that the only organic slaughterhouse in Massachusetts is no longer in operation so animals have to go out of state and then back in. If this is the case, I hope that a new one is back in operation soon, there is definitely a need for this as more and more local farmers opt-in on the sustainable and organic raising of animals.
Whew, OK, I likely do not need to preach to you. If you are reading this far, excellent, thanks! Take an eye candy break and see some of Northeast Family Farm’s family of products.



Dole and Bailey features meats from several local New England farms:
Kobe Beef from the BrigadoonFarm in Vermont
Veal from Azaluna, calves nursed on their moms who get no antibiotics
Chicken from MistyKnolls Farms in Vermont
Artisanal cheeses from a huge list of NE cheese makers, the Massachusetts makers being:
- Berkshire Cheese Makers, LLC
- Chase Hill Farm
- Great Hill Dairy, Inc.
- Manny’s Dairy
- Smith’s Country Cheese
- Westfield Farm, Inc.
Organic eggs from The Country Hen from Hubbardston, MA
A fantastic number of local farmers providing fresh produce to our region, such as:
- Alyson’s Apple Orchard
- Pleasant Valley Gardens, Richard Bonano
- Ciesluk’s Farm Stand, Frank Ciesluk
- Scott Farm, Zeke Goodband
- Enterprise Farm, David Jackson
- The Bars Farm, Allison Landale
- Ward’s Berry Farm
And other hard to classify specialty foods such as:
- Byrne Dairy
- Chef Myron’s Fine Cooking Sauces
- Ciao Bella
- Jurgielewicz Duck Farm
- Maine Sea Salt Company
- McClures
- New England Cranberry
- Nuovo Pasta
- Tri-Beca Oven
- Victoria Gourmet
What a fantastic bounty here in New England!
If you can patronize Northeast Family Farms and these farmers and producers (even from afar, I am sure some of them ship), then do!
I am going to see how many of these hard working farmers I can visit personally. I am getting hungry just thinking about it.
Technorati Tags: New England Farmer’s Conference, Sturbridge, small farm, farmer, public school, Massachusetts, marketing plan, New England, Boston, farm raised, Vermont, lamb, Faneuil Hall, Dole and Bailey, local, slaughterhouse, artisanal, meat, seafood, sustainable, ethical, USDA, organic, big-box grocery, natural, authenticate, Massachusetts, eye candy, Kobe Beef, Veal, Chicken, Artisanal cheese, Organic egg, New England, hungry







3 comments for this entry ↓
1 Laura S-G // Mar 26, 2007 at 4:23 pm
Nica,
Thank you for taking the time to stop by our exhibit at the New England Farmer’s Conference. I was a great event and I expect many New England Farms will be carrying many of the products that we sell under our Northeast Family Farm product lines.
A major market chain has a famous never- ever line and that has allowed them to sell large quantites of “natural” protein items. We have a different approach with our Sustainable line by partnering with farming families who are dedicated and proud to raise beef, pork, poultry, veal and lamb the way nature intended. We are proud too and that is why the name of the producing farm is listed on all of our Northeast Family Farm products. All of the participating family farms are listed in our web-site, with their farm information. You can find out where your food comes from today and not never-ever.
To find out where to buy or enjoy, Northeast Family Farm products and meet the farming families, check out http://www.northeastfamilyfarms.com or send me an e-mail!
Laura Sapienza-Grabski
Sales Coordinator
Sustainable Programs
lgrabski@doleandbailey.com
2 Nikas Culinaria » Convivium: Les Dames d’Escoffier at Sandrine’s (Cambridge, MA) // May 28, 2007 at 3:12 pm
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3 Nikas Culinaria » The Test of Time: Aged Beef // Jun 13, 2007 at 9:54 am
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